The private sector has evolved and expanded over the years with numerous entrepreneurs wishing to start new
business ventures or expand the horizons of their business. Businesses nowadays tend to extend their reach
to all four corners of the globe. These advancements have raised the expectations of individuals and organisations
as they interact with the government in the process of setting up a business. Entrepreneurs and businesses expect
seamless, personalised, convenient services and rapid response times while interacting with government organisations through varied channels,at the times they prefer.
Government organisations of all sizes can deliver higher levels of prompt, “citizen-centric” service by using the
same customer relationship management (CRM) tools and technologies widely adopted within the commercial sector. A well-defined CRM strategy, with Sage CRM at its center, can help governments meet citizens’ expectations for efficient and accessible service.