Some Real Estate organisations are still asking “why CRM?”. Industries such as pharmaceuticals and financial
services recognise that sales support and relationship management is crucial, yet the value proposition for
CRM systems in Real Estate is not well understood. This is especially odd since real estate is traditionally
relationship and sales driven, built on commission incentives, has complex referral models and long sales cycles.
The negotiations are complex and resultant transactions are often unique. It operates in a highly competitive
environment where the retention of tenants and successful sales is directly correlated to asset value and rate of
return. CRM supports more than the sales function – business relationships also need to be managed throughout
the organization across all departments.
Sage CRM is used by over 12,000 organisations in 70 countries worldwide to manage their critical sales, marketing
and customer service activities every day. Award-winning Sage CRM equips businesses with the tools they need to
find new customers, close sales faster and build lasting, more profitable relationships across all channels. Regardless of how, when or where customers, partners and prospects choose to interact with your business, Sage CRM provides a decisive advantage by delivering a comprehensive, easy-to-use sys-tem to successfully manage these relationships.